In order to attract and attract customers to the greatest extent, display cabinet production must give full play to the creative ability and rich imagination of the designer and create a novel aesthetic image. At the same time, we must pay attention to the authenticity of aesthetic creation in production, that is, the information conveyed must be accurate, not exaggerated, bluff, which is also a key issue in modern commercial display cabinet production. Otherwise, it will not only lose credibility and violate professional ethics, but also cause consumers'psychological distrust and hatred.
Five of the eight advertising creeds of American business circles are about authenticity, that is, truth-seeking, no seduction, real price, no exaggeration, honest recommendation and so on. At the same time, emphasizing the authenticity of commercial counter production does not mean negating the richness of expression. On the contrary, in order to stimulate people's emotions and arouse their desire to buy, we must attach importance to the uniqueness, richness and novelty of expression.