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化妆品店怎样设计化妆品展柜以及卖场的技巧?

网址:www.dispLay0755.com.cn  2019-09-27  作者:admin    阅读:

一 了解客户的心理需要
Understanding the Psychological Needs of Customers
客户群体对于企业及品牌在心理认知的多与少,决定了所创建形象水平的高与低。客户群的心理认知可以通过多种渠道获得,他们所接收的信息来源于企业(或品牌)文化、市场认同度、对比评价及消费期望,经过汇总后由消费者心理形成自发的尊敬与认同,并利用非媒体的力量使多数人达成共识。
Customer groups'psychological awareness of enterprises and brands determines the level of image created. Customer group's psychological cognition can be obtained through various channels. The information they receive comes from enterprise (or brand) culture, market identity, comparative evaluation and consumption expectation. After summarizing, consumers'psychology forms spontaneous respect and recognition, and makes use of non-media forces to reach consensus.
二 化妆品展柜与化妆品的融合
Two Cosmetics Exhibition Cabinet and Cosmetics Fusion
促使顾客对企业和店铺形象的影响力,而后把握顾客,用服务和行动打动顾客,才是企业赢得胜利的关键。化妆品展柜的特点就是让环境与化妆品相结合,是顾客看的见,看到以后心动。
Promoting the influence of customers on the image of enterprises and stores, and then grasping customers, using services and actions to impress customers, is the key for enterprises to win. Cosmetics exhibition cabinet is characterized by the combination of environment and cosmetics. It is the customer's view and heartbeat after seeing.
三 化妆品展柜与环境的引导性融合
Guiding Integration of Three Cosmetics Exhibition Cabinets and Environment
人类生存环境是一个群体性的表现。同样,在消费过程中环境的引导性,也决定了消费者的消费取向。现代消费者信息来源渠道及生活、感知的环境已成为多维、全立体的组合方式,形象的体现也不仅仅局限于片面的点滴之间。通过多维、立体的消费环境创建,为消费者营造可感知、可体验、可适应的氛围,利用操作中的引导方法,形成具有指向型的销售通路。
Human living environment is a collective expression. Similarly, the guidance of the environment in the process of consumption also determines the consumer's consumption orientation. Modern consumer information sources, life and perception of the environment have become a multi-dimensional, three-dimensional combination of ways, the image of the expression is not limited to one-sided dribs and drabs. Through the creation of multi-dimensional and three-dimensional consumer environment, we can create a perceptible, experiential and adaptable atmosphere for consumers, and use the guiding method in operation to form a directional sales channel.

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